Then, check out some of our recent research:
If you’re a business owner, you’re probably aware that there’s recently been some scandal in digital advertising.
Free content asks consumers with very little investment to try something new. People want more.
Independent content creators and YouTube personalities function intentionally like the ‘startups’ of advertising. The recent brand pull-back on their advertising spend with Google is a reaction to this reality, as many brands realize there may be more value in choosing a lane rather than remaining completely neutral. Modern consumers look to build relationships, not just buy stuff.
That said -- they'll still leave you if they find your messaging heinous.
Recent reports suggest that the global eSports economy will reach almost $1.5 billion annually by 2020.
It's not a secret to many in the marketing industry that millennials are making the transition into more buying power and control over trends in the market. Think about it: this is the generation that grew up with Nintendo and Playstation in many more households. This generation helped give rise to the Xbox, too.
As many game publishers look to expand their global reach and establish their foothold in the eSports industry, they're also looking for advertisers for investment and industry support. There's money to be made with appropriate audience targeting, and we think games are fun.
The 7th US Circuit Court of Appeals in Chicago made headlines with its ruling that LGBT employees are protected by the 1964 civil rights act.
Many in the community, however, continue to express fear and distrust.
As disparate court decisions around the country have wide-ranging effects for millions of US citizens who identify as LGBT, the Supreme Court also recently backed down over a showdown on transgender rights.
Our research in this area hopes to share useful data in the fight for LGBT equality.
The commercial marijuana industry found an unlikely alliance of governors across the United States who say they'll hold the line.
Social media data suggests that public opinion supports them.
Where marijuana has been legalized by voters, these governors say state tax coffers are filling up, constituents are happy with the change, and in some cases, cities have seen a decline in crime.
The federal government, however, is reluctant to change its official position. Administration officials have even criticized research suggesting that marijuana might stem the tide of opioid addiction trending across the country.
Despite the various health benefits that have been suggested by scientific, peer-reviewed research, it seems public opinion is still the most effective way to persuade many legislators.
So, how do people feel about legalizing marijuana?
Our data looks at the conversation nationwide; we also compare results between the states where marijuana is legal versus those states where marijuana remains prohibited by law.