general summary Overview

Recent reports suggest that the global eSports economy will reach almost $1.5 billion annually by 2020.

Brands are looking to attract audiences; check out some sample research
about some recent eSports favorites advertisers might find particularly valuable.

 
 
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Highlights from our Spring Split Recap:

  • Doublelift's exciting return to LCS in order to save Team Liquid from relegation.
  • Explosive, surprise performances from Akaadian and (Dark) Meteos?!
  • Fan-favorite teams and streamers, according to social media data.
  • TSM's battle back to championship position?

Plus: audience trends, value positioning, and more.


the Overwatch League

Blizzard-Activision has been making big moves as it looks to expand the franchise model they designed to support eSports organizations worldwide.

Opportunist marketing agencies are already positioning themselves in this ideal category for influencer promotions, branded products, and more.

Our data looks at many of these important areas of analysis and provides fresh audience insight into what fans love about heroes like Tracer, Widowmaker, Genji, and Reinhardt.