content with a method


Work smart, get results quickly.

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content with a method


Work smart, get results quickly.

never judge a book by its cover.
(but good covers sell better)

And it's better to be prepared, right? Let us help with that peace-of-mind.

Some research estimates suggest that people spend as much as a quarter of their time online surfing social networks like Facebook, Twitter, and LinkedIn -- these people are your customers and they’re openly telling you where to find them.

But modern social media marketing requires time, attention, and strategic planning. Here's what we offer:


Segment
research

Why not speak to your audience in a way that communicates what your brand is really about, by choosing to create a campaign laser-focused on that intention?

Harnessing data to produce valuable insights is easier than ever; your messaging should be directed at getting the right people on board with your brand, immediately.

Identifying the proper audience for your ‘marketing content’ means that you’re already wasting less money up front. In this business climate, you can't afford to pay for bots.


Social
research

Audience targeting can -- and should -- include information about your audience’s interests, but also incorporate a general idea of the buyer’s journey, as well as a look at the value the customer wants to find.

We help you access and break down this information, much like traditional market research, but without all the time and personnel overhead required. After our initial consultation, you can expect a quick turn-around including social media data analysis on the general audience you've indicated.


Creative Concepts &
Editing

If you’re in the ‘content creator’ position, you can tailor the content in multiple forms and formats to direct messages at your ‘perfect customer’ for each campaign’s target.

Using our smart marketing strategy, you can build out a complete marketing plan to target these consumers with appropriate messaging for wherever they are in their buying journey, instead of trying to pouring money into ad spend wasted on click bots.

If your brand can build content that feels like it is naturally suited to fit in your target customer’s daily life, they probably won’t even mind the ad, to be honest. They may even like it. Best case scenario?

They might even come looking for it.

Our Specialties


Our Specialties


 

areas of expertise

Experimenting with storytelling is one of our all-time marketing passions. We love finding creative ways to deploy data and speak to consumers on a more intimate, personal level. If you're looking for help with content production, we'll be glad to lend our skills to bring your idea to life.

 
 
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Graphic Design / Visual Asset Production

We have experience with video production, graphic design, and multimedia editing stretching more than a decade. Ever since we found computers, we've been building something or experimenting with formats in one way or another.

If you need help producing image or video assets, we will always work hard to create something that definitely matches your vision.

Our consultation and research process helps us expose other creative insights you can approve before we create a single thing, that way we only create a "good fit."


Copywriting and Editing, Ghostwriting

In various private positions, we have almost five years of experience with professional copywriting and editing.

Wherever we have used our passion for research and storytelling, we've been able to make a measurable impact on someone in the moment.

Let us help draft content for your approval or, if you just need another set of eyes, we're also happy to edit. Get in touch and we can discuss your next big work.

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Content Strategy and Production Assistance

According to recent research from Adobe Digital Insights: 

58% of marketers say they’re better at reaching their audience, but only 38% of consumers actually agree.

47% of consumers prefer personalized advertising in general, but at least 23% of people say it’s not done well enough today.

The key takeaway? You don’t need to please everyone; in fact, you shouldn't even try.

Your already-loyal customers will generally be forgiving anyway, and the work of your creative and advertising content should be to draw more people into your collective posting orbit. We can help with that.

Content Production


We take your work as seriously as you do (or not, if it's funny).

We'll help you turn it into top-notch value at affordable prices using our proven best practices for content production and digital distribution.

eBook Production - Special Offer for authors

Content Production


We take your work as seriously as you do (or not, if it's funny).

We'll help you turn it into top-notch value at affordable prices using our proven best practices for content production and digital distribution.

eBook Production - Special Offer for authors

 
 

social media research

It's like a focus group that's available 24/7, 365.

Research suggests that brands that focus on messaging reap higher return on their marketing investment due to the nature of inbound buyer behavior. People seek out what they want.

Conducting social media intelligence research underscores some of the more immediate benefits to this approach:

Your brand sounds human online. People don't want to consume content that looks, sounds, or feels robotic in any way. Highlighting your voice and your brand's voice with audience targeting insights is critical for future marketing trends.

People love consistency, too. If you're posting consistently on social media, consumers feel like they can trust your brand even more. It also provides you a double benefit of transparency if problems arise. When things get too heated, you can demonstrate you care.