social media research
It's like a focus group that's available 24/7, 365.
Research suggests that brands that focus on messaging reap higher return on their marketing investment due to the nature of inbound buyer behavior. People seek out what they want.
Conducting social media intelligence research underscores some of the more immediate benefits to this approach:
Your brand sounds human online. People don't want to consume content that looks, sounds, or feels robotic in any way. Highlighting your voice and your brand's voice with audience targeting insights is critical for future marketing trends.
People love consistency, too. If you're posting consistently on social media, consumers feel like they can trust your brand even more. It also provides you a double benefit of transparency if problems arise. When things get too heated, you can demonstrate you care.